ITAT: Disallows IPL sponsorship fees; No ‘advertisement benefit’ by displaying group logo

bangalore ITAT denies deduction u/s. 37(1) for payment made by assessee (part of GMR group co.) during AY 2012-13 for sponsoring the Delhi Daredevils team for IPL season-4; Rejects assessee’s stand that it has derived benefit of advertisement by way of displaying GMR logo on Delhi Dare Devils outfit; Notes that the logo common for GMR group was displayed on jersey, observes that nothing was brought on record to show that assessee’s name was displayed on the jersey;  Further noting that assessee is engaged in the business of civil and highway construction, ITAT remarks that “assessee has failed to demonstrate….as to how this expenditure has resulted in getting more projects in infrastructure industry and further how it is related to the business of assessee.”:ITAT