Wednesday, 17 September 2025

CBIC clarifies treatment of post-sale and secondary discounts under GST

 This Tax Alert summarizes the recent Circular[1] issued by the Central Board of Indirect Taxes and Customs clarifying tax treatment of secondary and post-sale discounts under GST.


The key clarifications are:

  • Where the recipient makes discounted payment to supplier on account of financial or commercial credit note (i.e., where the supplier does not reduce original tax liability), the recipient is not required to reverse input tax credit (ITC). As the original transaction value and corresponding tax paid remain unchanged, full ITC eligibility is retained.
  • Post-sale discounts extended by manufacturers to dealers/distributors to pass it on to the end-customer, without any pre-existing arrangement with the end customer, are considered as price reductions only. Such discounts cannot be included in consideration as the monetary value of the inducement of further supply of goods by the dealers.
  • Where a manufacturer agrees with an end customer to supply goods at a discounted price, the manufacturer may issue commercial or financial credit note to the dealer, enabling it to provide the goods at the agreed discounted rate to the end consumer. This discount constitutes an inducement towards dealers’ supply to the customer and must be included in the value of supply.
  • When dealers receive post-sale discounts, they may engage in promotional activities to boost their own sales, thereby increasing their revenue. Such discounts shall not be treated as consideration for any separate supply of service by the dealer to the manufacturer.
  • However, where dealers explicitly undertake specific promotional services (e.g., advertising, co-branding, customization, special campaigns) under a contractual agreement, and consideration for such services is distinctly specified, GST will be applicable on such services.

Comments:

  • The circular is expected to resolve several long-standing disputes between taxpayers and the department.
  • Clarification seems to be in conformity with the industry position that ITC reversal is not required when commercial or financial credit note is issued.
  • Manufacturers and brand owners, notably in the automobile and electronics industry, often enter into an arrangement with corporates for offering goods at discounted prices to its employees. The implication of this Circular for such arrangements may need to be carefully assessed.

[1] Circular No. 251/08/2025-GST dated 12 September 2025

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